Founded in 2004, the Palestine Fair Trade Association (PFTA) is a union of more than 1700 small farmers working with fair trade cooperatives across Palestine. PFTA provides farmers with access to markets for their goods which include olive oil and other agricultural products. Fair trade translates into social and economic empowerment - it ensures a dignified living for farmers who receive fair prices for their products and gain access to global markets.
In November 2013, Madonna made a grant to PFTA for micro-loans to female entrepreneurs and farmers in Palestine. The Ray of Light Foundation is supporting nearly 30 women in growing their businesses which include animal-raising, business management, growing and selling crops, and baking. PFTA's micro-loan program is empowering women in Palestine. With support from the Ray of Light Foundation, these entrepreneurial women are able to support themselves, their families, and their communities.